Lead Generation in Customer Support

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4%. Formula: click-to-open rate = (number of clicks / number of emails opened) x 100 Business insight: The click-to-open rate is a crucial metric for revealing the effectiveness of your email content and whether it speaks to the subscribers. It tells you whether it is compelling and engaging. Ideas for improvement: to improve this rate, first make sure that your email campaign is well-structured, has relevant and helpful content, and has a catchy design. Boost your click-to-open rate by making your call to action visible and clear.

Bounce rateBounce rate is an email marketing metric that shows ecuador whatsapp data the percentage of emails that could not be delivered to your subscribers for some reason. This happens when your email gets rejected by the recipient’s email servers and returns to the sender with an automated message indicating a delivery error. It’s important to monitor that metric as a high bounce rate can affect your sender reputation and, in time, even lower your campaigns’ reach. Formula: bounce rate = (bounced emails / emails sent) x 100% Business insight: Along with hurting your sending reputation, a high bounce rate can hint that there will be a potential drop in your open and click-to-open rate, as they depend on actually reaching recipients.

It could also suggest problems with the quality of your subscriber list or issues with your email server. A bounce rate under 2% is generally considered a strong performance. Ideas for improvement: to lower your bounce rate, ensure that your recipient list is of high quality. Regularly clear it from unengaged and inactive subscribers. Don’t buy email lists and never use spammy tactics in your email campaigns, as this can lead to lots of spam complaints and serious consequences to your sender’s reputation. It’s a good practice to implement a double opt-in to ensure that each subscriber is truly interested in receiving your content.