Your competitors are dozens, hundreds , or even thousands of other specialty e-commerce stores that sell products similar to yours.
So how do you differentiate yourself from the competition? How can you quickly build e-commerce sales without resorting to unethical tactics?
We'll answer these questions and more. Let's dig in.
What is e-commerce marketing?
Ecommerce marketing is the process of attracting potential customers to your ecommerce store, presenting them with offers, and convincing them to go through the checkout process. Sounds simple, right?
This is not always the case. Ecommerce marketing requires thorough research into your brand, voice, product positioning, and marketing channels to get them right.
That's okay though, because we'll break it down step by step.
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What is an e-commerce marketing strategy?
An ecommerce marketing strategy is the steps you put in place to attract, convert, and delight your customers. It includes customer acquisition, of course, but it should also focus on customer nurturing and retention.
In other words, your ecommerce marketing strategy needs to cover the entire buyer cycle . Potential customers visit your ecommerce website and sign up for your email list to become leads. You nurture them through solid emails until they convert into customers.
However, your work is not done.
After that, you continue to market to them so they come back for more.
Email Marketing
Email marketing for e-commerce has proven to be one of the most prominent, effective, and cost-effective dentist database ways to increase online sales and create customer loyalty.
It involves sending targeted emails to potential and existing customers, such as promotional feature offers, product recommendations, and updates.
Studies show that effective email marketing can deliver a high return on investment. On average, you can get $36 back for every dollar spent.
One successful example of ecommerce email marketing is MCM. They effectively dealt with cart abandonment by sending friendly notifications that said, “You left something behind.”