So surprising is result number three:

[kexej28769@nongnue]

So the big thing is that there's actually a little bit of doubt about some of this. In the best practices, in the margin, it probably makes a difference. If all else being equal and you make it a little bit, an alt attribute or a specific image somewhere deep on the page, if all else were equal, it probably would make a difference.

But will it get you up there in a competitive ranking environment? That's what we need to be skeptical about.

Conclusion #3: Many lessons are not generalizable


How many lessons are not common? We've seen ukraine number data across different parts of the same website, even across different industries. Some of it is about the competitive dynamics of the industry.

Some of it is probably the complexity of the ranking algorithms these days. But we see it especially with things like this. Who has seen SEO text on a category page? You've kind of got all your products, and then someone says, "You know what? We need 200 or 250 words that mention our keyword phrase multiple times at the bottom of the page." Sometimes, helpfully, your engineers will even put that in the SEO-text div for you.

So we see it a lot, and we've experimented with removing it. We said, "You know what? No user is looking at that. We know that keyword stuffing on a page can be a negative ranking signal. I wonder if we'd do better if we just cut that distribution." So we removed it, and the first time we did it, plus 6% of the results. That was a good thing.