Most copywriters suffer from the "LR syndrome" - but we'll get to that in a moment...
In the second step of the AIDA formula, you have to arouse your customer’s interest.
Because the fact is:
One of the strongest reasons why people click on a headline is curiosity - not because they are interested in what you have to offer.
An example?
I'll give you 5 examples:
15 reasons why your readers do NOTHING for you and how you can change that to increase your reach
To get more iran phone number list customers, all you need is an internet connection - I'll show you the rest
Invest like Warren Buffet? Here's how!
The key to your dream figure - ONLY for mothers
The MOST IMPORTANT principle for writing headlines that attract readers like toilet paper attracts panic shoppers in 2020
Do you notice something?
Curiosity is the driving force - and you have to transform this into a real interest in your product.
But you can only do that if you know these 2 factors:
What is your offer and what can it do for your customer?
Why you should know your customer better than your spouse when copywriting
Let's look at the first factor "customer" ...
You have to know your customer and understand them. What do they want, why do they want it and what is stopping them from getting it?
The easiest way to find out is to have a profile of your customer.