Strengthen trust this pillar mainly serves companies

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In any case, there are several ways to increase the accessibility of your products besides just appealing for price reductions. Consider the following guidelines: avoid running promotions at closely spaced intervals: this can influence the consumer's price perception and make adjustments difficult; avoid promotions with many steps: you can create campaigns to stimulate consumption, but always try to present an easy and quick path for the consumer; create packages of products or services: increase people's perception of value by creating packages with discounts; create entry-level products: it may be necessary to increase the scope of the solutions you offer, but be very careful so that this does not harm your positioning.

Premium brands that face times of crisis often create secondary bolivia whatsapp data brands to generate profits with more basic products or services. This allows your business to generate cash (short term), without hurting the main brand's positioning (long term). facing internal operational, legal or reputational crises, but it is also important in external crises in general, since insecure or fearful consumers tend to give preference to familiar or trustworthy brands.

At this stage, we left the operation for a bit and started working on company communication in times of crisis. In addition to adjusting your brand's language and tone of voice according to the posture and sensitivity that the situation demands, it is important that you: make your communication humanized: in the face of crises, people expect clarification and more empathy from brands.