Big data & AI
After omnichannel and personalization based on segmentation, we now see that we are mainly moving to a web experience that is personalized one-on-one. Big data and smart algorithms make that possible. How will big data change this? Tjeerd Brenninkmeijer explains everything about it in the article: ' A new revolution: this is how big data & AI will change the web '.
Blockchain
What we also see is blockchain. You have probably heard about it too. But what exactly is blockchain technology? What can you do with it? What is the relevance for the way in which you can add value as a company and for marketing? What does it yield in practice and what else could it yield? How big will the social impact really be? Erwin Lima takes you into the world of Blockchain in his article ' The blockchain revolution: facts, fables, obstacles & the future '.
The Blockchain Revolution: Facts, Myths, Obstacles & the Future
Blockchain as a fact checker: the solution to fake news?
Blockchains can do much more than just create bitcoins
Is Blockchain the Answer to guatemala whatsapp number Airbnb and Uber?
Customer experience & the customer journey
Customer experience is more important than ever! Major brands have certainly noticed this. And many organizations can learn a lot from this. Tony Chocolonely, for example, approaches this in a very inspiring way .
Do you have a high customer experience? Then that leads to exceptional results: customers who are less price-sensitive, buy more products, follow your advice, pay more attention to your communication and recommend you more often. The dream of every marketer! Brenda van de Berg shares 6 characteristics of customer experience that you can learn from Coolblue and Albelli . But there are more organizations that tackle this smartly. For example, Transavia, which goes sky-high when it comes to customer experience. They take a good look at the customer journey. In the article ' Customer journey: how Transavia goes sky-high with customer experience [& 6 tips] ' you will find useful tips.
About customer experience and the customer journey.