Who doesn’t love getting something for free? Absolutely no one. That’s why you need to consider giving away the perfect lead magnets. In exchange for their email addresses, prospects will receive an offer of a free product or something of similar value.
Ideally, the reward will be something in your catalog. You don't want to give away free iPads just because people love iPads. It won't have the desired impact if it's not related to your business.
List of quotes
Mobile app or game
Manifesto
Ideas and examples of a magnet for the bottom of a funnel
When prospects reach the end of their journey, they are ready to become customers. They have already done their teacher database research and want a reason to buy your product or service.
Educational and useful ideas lead magnet at some point are not very attractive. You need an offer that will help tip the scales in your favor.
Here is a list of bottom of funnel lead magnet ideas that have yielded positive results.
32. Free shipping
Consider passing on a promo code for free shipping on any order, this will often end up converting the lead . Consumers who are against paying for shipping may change the offer even if they intended to pass it up.
Here is an example of free shipping.
lead magnet with free shipping
Image via Sisu Digital
33. Free offer
Different lead magnet ideas are typical for different industries. You would see free offer in the automotive industry a lot.
Submit your name and email address to receive a free custom quote.
Other options for fun bottom l ideas include:
Free service appointment or free consultation with you or your team.
A free trial of your service, online course, or product.
Instant access to the free add-on
Coupon, discount code, or buy-one-get-one offer
Catalog
Sample studies
Move to waiting list
34. Free access to events
This marketing strategy is prevalent across various industries.
Here's how it works.
Marketers, promoters, and sales professionals announce contests or giveaways and it is mandatory for participants to register. So you expand your mailing list .
Qualified candidates can receive free access to concerts, webinars, product launches, and other exclusive events.
35. Referral discounts
Discounts, promo sales, and giveaways are effective ways to motivate potential customers to refer friends and family. In addition to helping you acquire new customers, it is a cost-effective way to expand your customer base .
What are the tips for designing a great opt-in magnet?
The most important thing is to communicate value . Tell your audience exactly what they're getting.
Use contrasting colors to make your offer clear. Then choose a different background and foreground color for the CTA button.
If possible, ask your visitor to answer a yes-no question. According to Neil Patel, this simple hack can increase lead capture by up to 30 percent.