It’s no wonder that the adoption of AI in email marketing is on the rise, with nearly 8 in 10 marketers using it to plan, execute, and analyze their campaigns.
7. AI usage increased Revenue by 41% and CTR by 13.44%
Try using AI in your email marketing strategy to see what works for your business and where you can see higher engagement. Marketers are increasingly embracing AI—and we can see why.
8. Automated email account for 31% of all email orders
Marketers are slowly embracing email automation, and we have the results to prove it. Omnisend recently conducted a study of 17 billion emails sent through the platform.
It was found that about 3 in 10 email orders came from automated emails. A third of those who opened these emails even went on to make a purchase.
9. Automated Triggered Emails Boast Impressive Open Rate 37.72%
Customers are more likely to respond to and engage with your brand if they receive email campaigns triggered based on their behavior. This explains the high open rates of triggered emails.
10. 52% of consumers would rather go somewhere else to find what they are looking for if an email is not personalized
This simply shows the power of email personalization. To stay competitive and communicate effectively with your rcs database audience, sending personalized emails is a must.
11. The average abandoned cart email open rate is 50.5%
Additionally, in 21% of these emails, the audience clicked on the link, and half of those who clicked completed a purchase.
emails per day
Image via Statista
The number of emails sent each day has been steadily increasing every year since 2017. We currently have an estimated 361.6 billion emails sent and received daily worldwide. This number is expected to grow to nearly 400 billion by 2026.
It’s clear that there’s stiff competition out there. Be sure to make your email marketing campaign stand out, whether it’s through effective email copywriting or value-rich content.