It's a great visual cue for consumers so they don't leave the site without making a purchase. Remember, people are easily distracted.
When people shop for specific products, they may have questions. If you don't provide these people with an easy way to get answers to their questions, you could lose sales.
Include your company phone number at the top of every page. Make it big and bold so consumers can’t miss it. In fact, you might want to use a Hello Bar for this. Let your mobile customers call you directly from the top bar.
Additionally, add a link to your “contact” page in your navigation bar. Your potential customers may prefer to contact you via email or another method of communication.
14. Provide detailed product descriptions to increase ecommerce conversion rates
Potential customers want to understand exactly what they are buying, so include all relevant product details in bullet points, such as materials, dimensions, and features.
Your product descriptions should also explain what makes your product stand out. Addressing common customer cash app database questions within the description also increases conversion rates.
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Ecommerce Marketing: 32 Tips for Skyrocketing Sales
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15. Use trust badges to let your customers know your store is safe
Everyone wants to feel safe, right? Even when they're browsing the web – and especially when they're paying for products online.
Trust badges show that you value your customers' privacy and security and actively help protect their information.
e-commerce trust badges
You don't need to add every available trust badge or security seal, but you want the bare minimum to show that you care about security.
16. Create an impressive About Us page to increase website trust
People value authenticity. Yes, the word has become a bit overused in marketing, but it still matters.
Think about your own web browsing activities. What do you look for when you find yourself interested in a company or website? Probably the “about us” page.
You want to know who is behind the company, their location, vision, mission, and services. A non-existent or empty about page sends a negative message. It is said that the company is hiding something.
Add lots of detail, personality, and color to your About Us page. Include as many specific facts as possible, such as your business's physical location, toll-free phone number , and more.
It's also a good idea to add social proof, a mission statement, and other details that give your company more substance.
17. Test search results and find potential errors
Ideally, you want your eCommerce products to show up in search. If not, you're losing traffic – and sales.
A quick search for “Bluetooth headphones” on Google displays sponsored results first, then organic results.