Dormant Users: What They Are and How to Reconnect with Them

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Do you ever wonder about clients who frequently ordered products from your online business but suddenly stopped?

This new buying behaviour trend could be attributed to several factors. They may not have been happy with your products previously, and they found the items cheaper in another store, or, quite simply, they forgot. In any case, it is essential to understand and reactivate them. Returning consumers is a smart way of making sales by targeting users who have already provided their data. This article will discuss the best strategies for finding a dormant user and returning them to your eCommerce store. They remain by far the most underexploited opportunity.

Understanding Dormant Users: A Quick Overview
Who are Dormant Users?
A dormant user is someone who once used your business app frequently but eventually reduced or stopped using it altogether.

For instance, in a fitness app, if a user has not logged on to exercise iceland phone number list or track their progress for about two weeks, that user is considered inactive. On the other hand, a social media app can identify a dormant user who has not posted, liked, or commented on anyone’s post for more than a month. For a productivity app, a dormant user is the one who has not opened the app or completed any task within 30 days.

Dormant users fall into two broad categories:
Inactive Customer: Users who were once active buyers but have entirely stopped shopping after a given period of time.
Engaged But Not Purchasing: These customers are not shopping from you but are still engaging with your brand somehow, whether through receiving your emails, being a follower on social media or visiting your site.