it's about understanding how your website is performing and how your target audience is interacting with it. By setting SMART goals and measuring the right metrics, you can make data-driven decisions that lead to sustained growth and increased search visibility. "
- Helga Moreno , Marketing Director at andcards
Measuring the right metrics with a relevant SEO platform like RankTracker will show your progress with your SEO strategy and areas for improvement.
That's why our SMART example is measurable on both desktop and mobile. You can see how your website is performing by monitoring the following competitor SEO KPIs:
Impressions: Check the visible metrics to measure how often your website appears in search results. This KPI is relevant for businesses that want to reach as many potential buyers as possible through intensive content marketing. Publishing informative, research-backed, and relevant content will position your site as an authoritative source in search engines.
Clicks: This traffic metric measures the number of times users click through to your website from a search results page. You may want to pay more attention to this KPI if your goal is to attract as many people as possible to your website.
Organic Traffic – Another web traffic metricthat measures the number china phone number data of people who visit your website after discovering it on the search engine results page (SERP). This KPI is crucial if you aim to optimize your website for better organic reach. Use Google Search Console to track organic growth on Google, and use SEMrush to see how other sites perceive your business. If there is growth on SEMrush, new collaboration opportunities will soon open up for you.
Organic Leads: A conversion and revenue metric to monitor the number of potential buyers who discover your business website through organic search results. It is an important KPI if your goal is to attract new customers to your website and achieve more conversions.
Organic Revenue: A conversion and revenue metric that shows the true ROI of SEO by measuring the revenue generated by organic search conversions. Pay attention to this KPI to measure the most significant possible impact of SEO on your business growth.