Example 1: Food boxes
Food boxes have been on the market for over 15 years now. The pioneer was Middagsfrid, a Swedish company that was the first in the world to deliver boxes with fresh ingredients for changing meals directly to customers in 2007. Today, many people know the business model through newer market participants such as HelloFresh - a German company that started in 2011, is now one of the largest providers of meal kits in the USA and generated several billion euros in sales worldwide in 2021 .
With such sales potential, it is not surprising that many market participants are trying to taiwan telegram data attract customers with fresh ideas. Today, there are a wide range of options. There are offers that specialize in high-quality food, others pick up on the latest trends or certain types of diet, and still others target nibbles, snacks or fitness food. We can see that the basic idea of " food in a subscription box " has proven itself and created a lively market. At the same time, competition and diversification within the industry are increasing.
Example 2: Streaming services
Netflix is one of the archetypal internet success stories. The perfect example of how new technical possibilities paired with a new business idea can turn entire industries upside down. But the time when streaming and Netflix were almost synonymous is over. The first quarter of 2022 saw the first decline in subscriptions in 10 years and the company was forced to lay off employees. There is certainly more than one reason for this, but part of the explanation is probably that there are now many comparable offerings - e.g. Amazon, Hulu and Disney, to name just a few big players. In response, Netflix is introducing a discounted, partly advertising-based model this year. How successful this will be could be a good indicator of how subscription business models will develop in the future.