If you have a business and are thinking of selling your services and/or products online, it is important that you invest resources to make the customer's experience on your sales platform as smooth as possible.
There are many tools at your disposal to do this.
On the one hand, you can set up a traditional e-commerce business - that is, an independent online platform where your customer can ideally view and purchase your services and/or products. On the other hand, you can take advantage of the great potential that social media offers at the moment.
According to the Statista portal, Instagram reached two billion active users worldwide in 2021, while there were more than 1.9 billion monthly active users on Facebook
in July 2022. Thanks to the strong engagement of users on social media and singapore telegram data the central importance of the customer experience that these tools can offer , shopping directly on social networks is now an almost natural step.
What is social commerce and how does it work?
While until a few years ago social networks were virtual spaces dedicated solely to sharing and entertainment, today they are real marketing tools useful for achieving business objectives.
Even now, with a good marketing strategy, a company can use social networks to build a relationship with its customers, arouse their interest in its services and/or products and direct them to the company's e-commerce website to complete the sale.
This strategy, known as social selling, takes advantage of the company's social media to increase e-commerce sales.
However, the great advantage of social commerce is that you can sell your products directly on the social network without redirecting users to the company's website.