The three main characteristics of earned media are

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They are completely free .

They are outside the company.

Despite being outsiders, the company exercises some degree of power or control over them.

Each of these characteristics are non-negotiable, since if any of them are not met, they would no longer be earned media, but would receive another name.

2.- Paid media
To talk to you about paid media, I am going to continue the thread greece phone number list that I left loose on earned media.

He said that if they do not meet any of those three characteristics they would no longer be earned media, but would receive another name.

For example, if a medium fails to comply with the first of these and the company's presence in it is not at zero cost, it would no longer be earned media.

In this case we would be talking about paid media.

This type of media, as its name suggests, will talk about a certain company in exchange for payment of a certain amount ; which varies depending on the degree of prestige and quality of each medium.