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not all search results get the same amount of clicks. This will largely depend on the characteristics of the search. For example, search queries that are answered directly in the SERPs will steal a significant proportion of the organic traffic going to any individual SERP result.
Secondly, especially in the case of transactional searches tha bosnia and herzegovina phone number data t have a large number of paid ads, organic traffic will also be affected because a significant proportion of traffic will go to such paid ads, thus limiting the traffic potential of organic results in the SERPs.
Finally, depending on where a particular SERP result ranks in the search results, it will have a different entry rate. It is estimated that the top three results combined would have an entry rate of about ⅓, but take this with a grain of salt as it can vary greatly depending on the search query.
Cost per click (CPC) and pay per click (PPC)
CPC
A largely undervalued factor when determining the commercial value of any organic search query is the Cost Per Click (CPC) and Pay Per Click (PPC) metrics. Specifically, Cost Per Click is an excellent indicator of the profitability of an organic search query, while the Pay Per Click metric shows the competitiveness of the paid search market for that query.
Conclusion
These are the main organic keyword metrics you can find in RankTracker. SEO metrics in general would significantly expand that list. One of the main takeaways you can take away from this article is that keyword metrics will best contribute to your keyword research strategy when taken in context with each other and the broader SEO landscape.