The internet giant has been in contact with various companies and sellers to make recommendations for precautionary measures. In addition, it has stepped up stockpiling of products from China.
How to grow in e-commerce?
For businesses and companies that have not previously ventured into this business model, the coronavirus crisis is an opportunity. We provide you with some tips and guidelines to keep in mind in order to get ahead and grow in online commerce.
Branding
People need to be able to get to know the company. That is why it is very important to send messages of trust and show people the values on which the company or business is based. Customers must know that they are important to the company and that it has responsibility for the situation that everyone is going through. It is important to show that, despite the situation of isolation and restrictions, users can count on the company to purchase its goods and services through the web.
Solidarity
The public must feel that their fears and discomfort are shared and that they are not being israel telegram data left alone in this situation. Therefore, it is recommended to send messages that show an emotional connection and build empathy.
In this context, people are spending a lot of time at home and it is not always easy. Therefore, a good idea is to issue tips with advice, suggestions and entertainment proposals to be able to spend these times of confinement in the best way. They can be defined through different channels, such as social networks , blogs, email, among others.
User Experience
We must bear in mind that the current context allows for more competition on the Internet in terms of online commerce. Therefore, it is important to focus especially on the user experience. The website must be easy to use and the shopping experience must be guided and pleasant so that consumers feel comfortable and return. It is important to offer different alternatives for help and support to improve the experience.
Conversation
Finally, it is important to encourage conversation with customers. Different means of contact can be enabled so that people can resolve queries and problems quickly. The brand must be able to reach out to people and connect with them.