What is design thinking for?

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It had to be something important if a company had invested in creating a department on that methodology.

And boy is it important!

From my fruitful research I have not only managed to resolve all my doubts, but I have also been fascinated by this way of working and the (apparently) incredible results that are achieved with it.

And since sharing is good, today I want you to know what design thinking is and how you can apply it to content creation, which is what I do.

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What is design thinking?
Design thinking is a way of working that attempts to solve problems that the end user may encounter in different types of products and/or services.

This definition is much clearer than if we translate it directly from English and just extract "design thinking", which also does not give much information about what it really means.

This working methodology has its origins at Stanford University in California and, although it was mainly applied to product development, over the years it has been adapted to different situations.

Today it is a powerful innovation tool through which processes, products and business models focused on a better user experience emerge .


Design thinking has a very clear objective and consists of solving problems after carrying out an exhaustive analysis of the subject in question.

Let's say that now it's not so important how good something is, but how brazil phone number list good that something makes the end user feel.

This methodology, although not new, is gaining a lot of momentum these days; experience has shown us that even when a product or service satisfies the customer, it ends up selling itself, and for this reason more and more companies have a dedicated design thinking department.

These people, known as design thinkers, study processes and products in depth to innovate in their development and offer a better user experience , which will translate into greater business opportunities.

What are the phases of design thinking? How to do it with results?
Far from being an abstract concept in which an attempt is made to solve a problem through brainstorming , it is a proven methodology with very defined stages.