Most advertising platforms enter into agreements

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Integrity - this indicator is quite difficult to assess in advance; it is necessary to focus on a partner that shows a high level of filling over 3 months in the selected region.

With advertising exchanges and consider this an excellent solution Taiyuan cell phone number list to the problem of filling, but this is not always reality, so it is better to make sure of this before starting cooperation.

2nd characteristic – monetization efficiency
Relying only on the eCPM indicator, you cannot conclude whether an advertising network is good or not. It must be analyzed together with the fill rate and only then will it become clear what kind of income you will have.

The monetization efficiency indicator is influenced by many factors, including the seasonality of the advertising campaign, the quality of the traffic that passes through your application, and many others. It is extremely important to take these indicators into account, especially if you work with one advertising network and take the average monetization efficiency indicator to calculate profitability.

3rd characteristic – user experience
Users who download free apps from the store understand that every app has to make money somehow, and if it does not have an in-game store, then it is advertising in mobile apps .