It is known that a quarter of digital marketers are investing in content marketing strategies that relate to product promotions, while more than 20% invest specifically in storytelling or brand narrative. The focus is on developing stories with the aim of building a perception of the brand in users that transmits its ideas, values and experience.
The report also found that digital marketers spend most of their time creating original content to post on Facebook and their own company website or blog.
In terms of percentages, 32% of these specialists maintain that visual images are the most important content format to implement for their businesses. Blog posts are in second place, with 27% in the ranking of the most used content.
Continuing with the percentages referring to the use of video as a content marketing strategy, statistical reports indicate that 80% of people who do digital marketing use audiovisual resources in their social media profiles and blogs.
According to the Brain Rules website , whenever a person receives information through the sense of hearing, it is highly likely that, after three days, he or she will only remember 10% of it. On the other hand, if instead of hearing it, the person receives that information combined with a relevant image, it is likely that the person will retain 65% of it even three days later.
Video marketing statistics
According to Kleiner Perkins , mobile phone usage has increased by nearly 10 million minutes of daily viewing over the past two years. It also notes that video streaming has increased significantly over the past few years. Live streaming platform Twitch, for example, experienced an average of more than 13 million hours of daily video streaming between 2012 and 2017.
In March of this year, Cisco developed a manual for Internet users in which it projects that global web video traffic will represent 82% of all global Internet consumer traffic in 2021.
Another statistic related to video marketing was developed by Google. The company claims that 70% of the audience of the audiovisual platform YouTube search for tutorial-style videos to find a solution to a problem related to study, work or hobbies. In relation to this topic, Hubspot surveys reveal that YouTube is the most popular source for users to view videos, with 83% of the audience, followed by Facebook, with 67%.
Finally, a 2018 Hubspot study found that 54% of digital content consumers prefer to watch audiovisual material from a brand over any other format.
Content marketing trends for virtual reality
Keeping an eye on marketing trends from recent years helps us make more accurate predictions and be prepared for what's coming. If you're interested in creating visual content, you can't miss these statistics.
In 2019, eMarketer reported that 42.9 million people living in the United States used at least one virtual reality product. While 68.7 million users experienced virtual reality once a month. Let's remember that virtual reality devices are not a novelty because they have been around for a few years, but they are constantly being updated and always have something new to offer, especially an increase in quality.
A blog article from leading digital marketing firm Vibrant Media points out that seven out of ten content planners plan to add virtual reality to their strategies in the future.
According to an article by the Global Windex agency, a quarter of users who choose to experience virtual reality believe that this sophisticated system has great potential for marketing companies' products. On the other hand, it also states that 64% of consumers say that virtual reality exploits its maximum potential in video games, leaving 52% for cinema and television.
Since 2018, 35% of brands have been using live videos (live communicat indonesia telegram data ion with users) on social media. Facebook Live videos also have a 4.3% engagement rate, compared to 2.2% for videos recorded and published later.
According to Hubspot , 90% of all video views on Twitter are made from mobile devices. In this regard, Google was able to observe that 85% of adults tend to consume content on multiple devices simultaneously.
As IEBS claims, videos will continue to be a trend during 2020. Digital marketing and Social Media experts estimate that 80% of the content we consume on the Internet will soon be just audiovisual material. The article adds that, according to the company Entrepreneur , the number of Instagram users who make stories every month is 200 million. This is why we highlight the importance of the presence of social networks to be successful in any digital marketing strategy.
HootSuite , a platform for managing multiple social media accounts at the same time, says that 64% of professionals working in the digital field are choosing to apply this type of strategy in their advertising campaigns.
A clear example that the future of digital content is focused on audiovisual content is TikTok . This social network, which emerged in 2016, currently has 1.5 billion users. Of that total, 52% are under 25 years old, while 27% of users are adults between 30 and 40 years old. These numbers confirm not only that the trend is leaning towards video platforms, but also that the market is targeting a young audience.