Content marketing is a highly valuable strategy, as it gives us the opportunity to build a company's digital identity. It also helps us establish stable and long-lasting relationships with leads and customers. But to develop a successful content marketing plan, it is necessary to have a series of tools.
You've probably wondered how content creators manage to condense and manage so much information. Doing it manually, or in a more analogical way, would take you much longer, but if you use the right resources, you can optimize your time to the maximum. Stay tuned if you want to learn about the 30 tools for content marketing that we will present to you below.
Tools to create your Buyer Persona
At DigitalWeb we always suggest that, before starting a digital marketing strategy, you remember to have your company's Buyer Persona well defined. The following tools can make this task easier for you.
Make My Persona, by Hubspot
When you enter the Make My Persona homepage , you will find the screen divided into two. On the left side, you have the possibility to learn more about the topic by pressing the “learn more” button. If you look to the right, you will find a button that says “build my persona.” From there, the software will guide you through 19 very simple steps. Upon completion, you will have obtained a complete profile of your ideal client.
User Persona Creator, by Xtensio
User Persona Creator is one of the most feature-rich content marketing tools. It allows you to drag and drop modules, create or delete categories, and completely customize the aspects to select for building your Buyer Persona profile.
On their main page they offer sample templates so you can get inspired and find the most suitable one for you. For example: Traveler Persona, Developer Persona, Customer Service Persona, among others.
Personapp
If you are looking for a simpler and faster solution, Personapp is for you. This tool offers the possibility of creating the profile of your ideal client using simple templates.
These three content marketing tools are free to use.
Tools for content curation
Content curation is one of the practices that content creators use to gather information. Curating content means searching and selecting information of interest on the Internet to edit it and give it a new focus. In this way, the content creator can enrich his website or blog by adding his own knowledge to this information.
This task can be tedious, which is why we recommend these content curation tools:
Triberr
Triberr is designed specifically for bloggers and small businesses looking to expand their content. The tool is useful for finding new topics, connecting with influencers, curating content, and sharing it in digital communities called “tribes.” You can sign up for free to get started.
Feedly
Feedly is a free blog reader that invites you to say “goodbye to information overload.” Through this content marketing tool, you can keep up to date with the latest news on the topics that interest you most. Its dynamic and intuitive design will help you find the content you are looking for with ease.
Scoop.it
Scoop.it is a comprehensive solution that combines content curation and content discovery. It allows users to discover, collect, create, publish and share content within the same platform, on a website or on social networks. In addition, it offers a free plan for individuals and a free trial for businesses.
Content marketing tools for image and design
In content marketing, the famous phrase applies: “a picture is worth a thousand words.” Loading your platforms with quality visual content is one of the essential requirements to attract organic traffic.
Generate professional visual content if you have no knowledge in the field of design by taking advantage of these tools:
Canva
Canva is an ideal tool to get started in visual design while obtaining professional results. It offers everything you need to create your company image: logo templates, brand colors, different publication sizes depending on the platform, among many other benefits.
Infogram
Infogram is a graphics software that is used to visualize and organize data. It is compatible with Excel and offers a large number of templates for creating icons, infographics and diagrams. It is perfect if you need to create images that contain graphs, for example: bar graphs or pie charts.
PicMonkey
PicMonkey is a very interesting image editor. Among the content creation possibilities it offers are: photo editing, templates for making graphics and collages, a variety of fonts and filters. It is a very suitable tool if you are looking to personalize your brand's products or services.
Analysis and monitoring tools
Measuring your results should be one of the steps that cannot be missed in your comprehensive digital marketing strategy. Before you start, you should know what KPIs are and how to use them . Once you have this clear, you can think about how to manage your indicators. To achieve this, you can use the following tools:
Google Analytics
Google Analytics is a free platform that allows you to analyze your business data in order to make decisions that favor your marketing strategy. It is an essential tool to know and understand everything that happens in the traffic of your website or blog. In addition, it provides KPIs and statistics to measure the success of your campaigns.
Matomo (formerly Piwik)
Matomo is an open source analytics platform that serves as a great alternative to Google Analytics. Unlike its main competition, Matomo offers its users the option of storing data on a proprietary web server. A very useful feature is that the app is available for download from your mobile phone.
Talkwalker
Talwaker is a social listening platform that offers listening to hong kong telegram data specialized brands. It offers tools to detect, analyze and evaluate discussions on the web. Its most notable benefit is its versatility: it can be applied both for campaign monitoring and in crisis management situations.
Buzzsumo
Buzzsumo provides its insights to give users the opportunity to generate ideas, create quality content, monitor the results of their content plan, and identify and contact influencers. With this tool, you can analyze all of your content published on social media and evaluate what works best for your brand.
Socialbakers
If you're looking for a suite to measure the effectiveness of your social media campaigns, Socialbakers may be for you. Based on AI (artificial intelligence), this platform provides a series of analysis tools that allow you to know and understand how your company's metrics move.
Chartbeat
Chartbeat allows you to monitor and optimize the content you publish on your social media accounts. Interestingly, it also aims to build long-term audience loyalty. It does this by combining web crawling with management indicator tracking, delivering detailed data related to user interaction with your profile.