Social network users - IAB Spain network study

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But let's go step by step, like integrals.

Evolution of the use of social networks
The first thing we need to consider is how many people have joined the different networks since they appeared on the social scene.

Some are still standing, like Twitter or Facebook, others have fallen by the wayside, like Myspace and Google+.

In any case, there are the data, on this occasion, provided by the annual survey of social networks by IAB Spain , where it can be seen that although the penetration of social networks in the population is very high, a stagnation has been observed in the last three years.


Social media algorithms
Something that not everyone knows is that each social network has its own algorithm and, like Google's, they change depending on the network's objectives.

Remember when Facebook announced it would give more preference to video?

Obviously, this is not done by hand, but by altering the algorithm usa phone number list of the social network.

Obviously, there are different types of algorithms on social networks :

Those that affect user searches .
For example, Twitter offers you different types of information when you search, such as profiles, photos, videos, news, or broadcasts.

We will see it in detail shortly.

Those that affect the notifications you receive .
If you use the mobile version of any social network, you will have received notifications at some point.

Those that affect the suggested information .
Social media, like all other apps, wants you to spend as much time on them as possible.

That's why they offer you accounts to follow, hashtags of interest or popular posts.

We'll see that in a moment too.