How to identify the right audience?

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Big Data is needed to evaluate all these points.
Identifying your audience is the first strategic step in a BTL strategy. Data analytics allows you to analyze information about the client, their behavior and mood. You can also segment your client audience by:
Personalization
Once the target audience has been defined, you need to move on to adapting your offers to the client's wishes. It is analytical research that allows you to understand which advertising tools the user perceives best. In addition, it is important to speak to the audience in their language. So, slang and informal language are suitable for young people. In addition, they like to visualize everything. But with the older generation, everything is exactly the opposite.

If your advertising speaks the language of the target UK cell phone number list audience, then there is a high probability of its effectiveness, which means your investments will be profitable.

Analysis of success
To understand how successful your advertising strategy is, you need to analyze conversion rates, engagement rates, and ROI. The result will be an understanding of where your strategies worked perfectly and which ones should be abandoned.

Although, if the campaign was unsuccessful, data analysis will help to find out the reason for this. Perhaps it should not be abandoned, but simply adjusted according to consumer demands.

Conclusion
If you approach a BTL strategy wisely, it can be highly effective. But to do this, you need to deeply and constantly analyze the results. Big Data will help you identify your target audience, adapt your advertising messages to the needs of the consumer, measure the effectiveness and success of the approach.