Skill #9: Disloyalty to the Law
“Learn the rules so you can break them like an artist.”
picasso
I was enlightened when I learned one thing about the old Apple slogan:
“Think different.”
That was Apple's motto for a long time. But there's one thing I never noticed before: the sentence is wrong.
There is a grammatical error in the sentence.
The correct form would be “Think differently” (since different refers to a verb, it is an adverb and therefore needs the -ly).
The motto already showed that Apple was different.
Another example is an old joke:
“There are three things I el salvador telegram screening can’t do: sports and math.”
Mark Twain said:
“Get your facts first, and then you can distort them as much as you please.”
However, you can only come up with good puns, memorable images and effective distortions if you know the basics.
Learn the rules. Break the rules.
Skill #10: Taking a hit
Japanese proverb
TE Lawrence (known as “Lawrence of Arabia”) lost his manuscript on the train in 1919.