Step 3: Don’t sell a “freelancer”…
This is the next big mistake many freelancers make:
They sell their service.
The problem?
Let’s stick with the example of the copywriter:
No entrepreneur wants a copywriter. No company thinks:
"Today is a good day. Let's just pay a copywriter for his time."
Total nonsense, right?
What a company wants is results.
Make the brand known.
Increase the ROI of advertising measures.
Increase the conversion rate on the sales page.
Higher shopping cart turnover.
improve image.
Better Google ranking.
Longer dwell time on cyprus telegram screening blog articles and more reach through shares.
# Note: When I was a copywriter, I mainly sold the latter two results: A better Google ranking and viral blog posts.
If you want to sell yourself as a freelancer (remember, skill #2), never sell yourself.
Never sell your “copywriting,” your “programming,” or your “consulting.”
Sell results.
Example?
Don’t sell “landing page copy”, sell “higher conversion rates”.
Don’t sell “texts for the About Us page”, sell a “premium image”.
Don’t sell “product descriptions”, sell higher “shopping cart sales”.