Have you ever heard of Google My Business and all its advantages? It is a free tool that can help your company manage its presence on the Internet. It allows you to add information related to your business such as who you are, contact information or opening and closing hours, among other options that we will see below.
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The goal of the app is to provide greater visibility for businesses so that it is much easier to find them. So that when users search on Google, the chances of your business appearing among the first lines of results are greater if you are verified on Google My Business.
What do I get as a business owner with this tool?
Reading reviews and ratings that your customers have written mexican whatsapp number your business, products and services, and having the opportunity to respond to these comments is a good way for customers to feel closer and more loyal to your company.
Improve direct communication with customers through the “contact” section, which will include details such as phone number or email address.
Create statistics about your business thanks to the data provided by the application. You can, for example, track the visits, analytics, clicks or 'likes' that your profile receives in order to carry out marketing actions that best fit this data.
Conduct virtual tours of your business with Business View so that customers can see your business virtually. This is especially interesting if it is a restaurant or a recreational space.
What steps should I take to make good use of the account?
Create a complete profile with all the necessary information about your company: name, address, phone number, email, hours…
Create a description tailored to your business, making the most of SEO (Search Engine Optimization), that is, adding keywords that define your business and help improve its positioning. You can learn more about SEO in our post .
Add a virtual tour if your business is physical so that all users can get an idea of what your establishment is like.
Interact with your customers through reviews.
Keep your product and news information up to date.
Add quality images. In these cases, it is recommended that you use photos of the interior and exterior of your business, as well as your products. At this point, the use of tags is important.
Add your website so customers can continue browsing and learning about your business.
Add the exact location.
Keep up-to-date with the latest news in the “publications” option. Remember that keeping a routine of this type of articles is important for Google to improve the positioning of your business.
An important advantage of this tool is that Google My Business makes it easy for you to update your business information in the search that appears on Google or Google Maps when you search for your company name.