Copywriting Technique #4: The Lives of Others
Danger:
Back then, the advice was: You have to promise as much as possible.
The problem: Customers become skeptical and distrustful if you promise "too much".
Create a mental image through stories - and your potential customer will automatically see themselves in the hero's situation without you having promised them that.
Examples:
Don't promise that the customer will "get rich." Just tell them about Max, who plays carefree in his house with his children, drives his blonde wife out in his Porsche, and belgium telegram screening donates 10,000 euros to charity.
Don't promise that the customer will have "beautiful hair". Tell the story of Jessica, who dyed her hair and has since been envied by her friends and admired by men - and her colleague, who is 10 years younger than her, is courting her.
Don't promise that the "roof will be particularly sturdy". Tell the story of Ralf, whose house survived the worst storm of the decade without any problems. While all the other neighbors suffered enormous damage and were shaking under their roofs, Ralf treated himself to a glass of wine with his sweetheart.
In the end, the customer does not buy a promise.
He buys the position of the hero of your story.
Copywriting Technique #5: Sell "Japanese Damascus knives made of 128-layer carbon steel"
One thing in advance:
Your competitors will hate you for using this technique; some will even curse you because their customers will switch to your products.