Michael Asshauer: On the one hand, I am a content entrepreneur. So the content marketing thing is really my thing, yes, I just like doing it. It drives me. It completely fulfills me. I just like producing content. I've always done it. I launched my first village newspaper when I was 13 or 14 and then sold it door to door in our little town and so on and so forth. And yes, today, because you asked about the mission, well, my mission is really to give as many people as possible practical business know-how and a bit of entrepreneurial spirit every day and to infect them with it, because I simply believe that in the eighty years that I have here as a little Asshauer on this planet, I have a good chance of leaving something behind. And yes, I do that primarily through content, but of course I also have a variety of products at the end, such as consulting products or a performance recruiting platform, where we help companies find employees faster, easier and more cheaply. I help companies to set up a performance content system, which then serves to automate customer acquisition and so on and so forth. And I think the individual components of this performance content system are what we're going to be talking about belarus telegram screening here in a moment. #00:03:47-6#
Walter Epp: So being a content entrepreneur means that most of your content is free on the front end. And the actual sales are generated on the back end, through advice, additional products for people who might want support from you or something like that. And to get people to buy from you, let me guess, I think the majority of sales are made via email and leads? #00:04:12-5#
Michael Asshauer: Yes. Definitely. All roads lead to the email list . That is my most important mantra in the whole story. And the sale itself then takes place either directly from the email list, like you do now, for example, where you send out your emails every day and then people from your emails basically land directly on a landing page and can buy your products there. That's how I do it with some of my products, especially with the lower-priced products, for example my online training courses, such as the LinkedIn formula. There is simply an online training course on the topic of LinkedIn. It's exactly the same there. But with my higher-priced products, such as Talent Magnet, Performance Recruiting or the Performance Content System, where customers end up paying prices between, let's say, five and fifteen thousand euros. Nobody buys that with just a click from an email. And then of course there is a personal conversation as an intermediate step. Yes, but still from the email, at least usually.