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Fighting Declining CTR: The Ultimate SEO Guide 8 Updated
Click-through rate
There’s no denying it: organic CTR is down. Way down. In fact, one industry study found that organic CTR for mobile searches has dropped 41.4% since 2015. The reason is no secret: Google is crowding out organic results with SERP features like answer boxes, ads, carousels, “People Also Ask” sections, and more. To stand out in the SERPs, your search results need to scream “Click Me!”… or it’ll get ignored.
Include keywords in the URL
One of the findings from a large-scale romania mobile database organic CTR study in 2019 was that keyword-rich URLs received 45% more clicks than URLs that did not contain keywords that matched the user’s search.
Keyword-rich URLs correlate with a higher organic CTR
Use emotion but don’t overdo it
Our research found that emotional headlines have relatively high click-through rates.
Emotional titles have a higher organic click through rate
But we also found that headlines containing “clickbait” words reduced clicks by 14%.