This is how you build an audience: YouTube, podcast, email list.
The advantage of content: You produce it once. And unlike software, content requires no support, no updates and no complex maintenance.
Produced once.
Nothing is easier to scale than content.
That’s why Alex Hormozi is ecuador telegram screening also a media entrepreneur.
And that’s why I’ve been running my content business for 10 years.
4) 99% underestimate the effort
Alex Hormozi
People often ask me:
"Walter, how do you actually earn your money?"
When they then find out that I only work a few hours a week and earn more than the top 1% of employees, they think:
"I want that too!"
The problem: They don’t see how many hours, days, weeks and years I have already invested.
On TikTok, it always seems like you can build a business, scale it, and get rich in just a few months .