Start by sending out a Valentine's Day announcement with a romantic subject line in advance. A subject line that rather appeals to Valentine’s fans. The perfect subject line has between 45 and 65 characters. Based on the newsletter open rate, you decide who you want to reach with your campaign. The average open rate varies, depending on the industry. Your open rate may be below the overall average and still be a good indicator for you and your industry. The average open rate across all industries is approx. 20%.
If you don’t want to send an email in advance, e.g. because you don’t have the time, just take a look at the open rates of the last 2-3 years. These figures help you decide whether you want to go for a romantic Valentine’s campaign or appeal to the singles and Valentine’s haters with a completely different campaign.
Conduct a short survey using a survey tool of your choice. e.g. SurveyMonkey, which can be integrated into a newsletter software like CleverReach®. Send a newsletter and add the survey title to the subject line, e.g. What do you think of Valentine’s Day? When your subscribers get what it’s all about, they’ll love to participate. With SurveyMonkey, you can create online surveys, automatically evaluate results, and view them graphically. Based on the results of your survey, you bulgaria telegram screening decide to go for one or even both campaign types.
The Valentine’s newsletter for lovers
3 Subject lines to sweep your subscribers off their feet
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