Summary
All sales and marketing funnels have choke points, and once you remove one, the choke moves to another place.
Often it leads to blocking because you expect your customers to take a step in your process and they are not motivated enough to take that step.
By analyzing their concerns and brainstorming with creative-thinking executives, it is often possible to identify customer motivations that can be used to offset their concerns and get them to take the step willingly.
Free products, educational content, and insights based on data you may own or collect are examples of tools that can be used as motivation for potential customers.
Removing choke points increases conversion rates in australia mobile database your funnel, which is one of the most important things you can do to increase revenue and profitability. A small increase in conversion rate can significantly reduce your customer acquisition costs.
I recommend setting up quarterly brainstorming sessions that focus on removing blocking points, which can also be referred to as improving conversion rates.
I also recommend choosing an executive to be the voice of the customer and having them get inside the customer’s head to understand how they think and react to every stage of the sales and marketing process.