Hawke has invested digital media attention in channels like podcasts, where you can get specific demographic information. In states where paid media is permitted — which comes with its own slew of regulations that vary by territory — you can specify age restrictions when building your ads.
It is also beneficial to the brand to partner with other adult-oriented products, a common one being alcohol. Develop networking partnerships with local breweries and similar establishments that are already reaching your desired audience and operating within your age-compliance laws.
The idea behind these laws is that, just like hungary telegram screening not being allowed to advertise to people under age 21, a cannabis brand’s marketing cannot look like it is designed to appeal to younger audiences. In California, mascots are not allowed. In Illinois, a mascot can be used for advertising, but it cannot be in a cartoon form. In Washington, other forms of physical advertising are outlawed for appealing to kids, such as inflatable tubes like you’d see at a car dealership.
As with age compliance, there’s no reason these laws need to hinder your marketing strategy as a cannabis brand. Quite the opposite, they empower your brand to focus marketing on the aspects of your business that really matter. For cannabis products, focus on the quality of your goods. Speak to how the product is sourced, how it makes customers feel, and so on. Better yet, dispel misconceptions about marijuana and speak to how your product is the mature, quality answer to potential users’ concerns.