Best for: Increasing your reach, particularly if you’ve got a strong video with an engaging start. It helps to be specific with the content of your ad to capture the attention of your target audience from the get-go. These ads are also good for brands who want to drive traffic and conversions, since you only pay when a viewer clicks.
4. Non-skippable in-stream video ads
Ad blocking culture is abundant, and 76% of people automatically skip ads, even if they might be interested in them. Non-skippable in-stream video ads address this concern by letting indonesia telegram screening you serve ads pre-roll or mid-roll that viewers can’t skip. Because users can’t skip, you pay per impression (per person who sees the ad) at a cost per 1,000 views (CPM). These ads need to be 15 seconds long and really punchy to attract a captive audience.
Best for: Increasing brand awareness, particularly if you have a really strong creative or message that can capture viewer attention for the entire 15 seconds.