Q1 came and went at warp speed, bringing with it a slight stabilization of the growth curve that ecommerce has been on for the past two years. Data from Morning Consult’s new State of Retail and Ecommerce report has pointed to an increasing preference for offline shopping, alongside a normalization of online shopping rates.
These trends are set to continue into Q2 as we tackle significant increases in the cost of living combined with a decline in consumer confidence. With shoppers potentially tightening their belts and moving further away from the ad hoc online spending they have done so much of in recent times, attracting new customers can be tough. To israel telegram screening prevent stalling, it’s time to drive more revenue from the customers already in your database.
Here are the top five red flags to watch out for in your existing customer base that could hinder your growth as we launch into Q2 2022.
Red flag #1: stepping back from subscriptions
With the cost of living continuing to increase at alarming rates, many consumers will feel the need to revisit the active subscriptions that they’ve had running in the background, and cut those that feel like luxuries. The result? Increased subscriber churn.