But the result of the focus group was sobering

Dive into business data optimization and best practices.
Post Reply
Mitu100@
Posts: 1375
Joined: Tue Jan 07, 2025 4:31 am

But the result of the focus group was sobering

Post by Mitu100@ »

Clearly, Instagram is the best platform for telling stories outside of your online store. And Instagram stories are clearly more successful when they are being told by a person rather than a business. People like to follow other people, not companies. This may be a charismatic company owner or a paid influencer; the most important thing is that a person is telling the story.

Founders’ stories
We invited 10 people to an online focus group, hosted latvia telegram screening by focusgroups.io, to discuss how interested consumers are in__ founders’ stories__. As an example, we used the story of an online sock store that has been making waves lately. The shop goes to great lengths to mention the two founders and their story in many places, while an extensive ‘About us’ page tells their story in detail.

The participants barely noticed the story; they did not read the contents, and they did not feel that all the background information had any tangible impact on their loyalty to the shop or their decision to make a purchase. They all agreed that they did want to buy socks – of good quality and at a good price. Regardless of the founders’ story, the arguments presented in the online store were solid and credible. Perhaps socks simply don’t need a great deal of lore. Unlike Elon Musk’s Tesla or James Dyson’s products, they have no impressive engineering or pioneering work behind them. But the information presented by the sock store also didn’t make for good knowledge sharing. We don’t just want to hear stories; we want to pass them on.

The story of how an online store for socks came about simply isn’t very edifying, which makes it unlikely to have a real impact.
Post Reply