Hey, everyone. Welcome to commerce famous. This is your host, Ben Marks. This is episode one of season two, and with me today is Brian Beck, a 25 year veteran of e commerce and an absolute legend in the B2B space. Brian wrote a book back in 2020, $18 billion B2B Ecommerce and curates since 2021, the master B2B community for B2B professionals, and is also managing director of Enceiba, the only agency focused exclusively on helping B2B firms grow on Amazon. Brian, welcome to Commerce Famous.
Hey, Ben, thanks. Thanks for having me. And it's italy telegram screening great to be on a podcast called Commerce Famous. My goodness, that's a great name. I'm not sure you'll live up to the expectation there, but I'm glad to be here with you.
Well, this is how you know you've arrived. I know there was a big question in your mind, but you can just go ahead. I don't know if you evaluate your own KPI's, but you can just tick them all off for the rest of the year. Now, you were so in the B2B world. I mean, I think you're a really well known personality and value driver. I think you were in Chicago recently for the B2B form there. Yes, I'm actually. Because I'm really just jealous that I wasn't there.