Promoted Pins are similar to standard (aka organic) Pins, except the seller has paid to give them more exposure – essentially turning them into Pinterest ads.
Paid ads are different from organic Pins in 2 ways. First, they’re labeled with “promoted by” and the advertiser’s name, like this Etsy ad.
Pinterest ad exampleAnd second, when honduras telegram screening someone clicks on an ad, they’re taken to the seller’s website instead of an expanded version of the Pin.
To promote a Pin, you’ll need a website and a Pinterest account for business. Here are a few other tips to get you going:
Promote a popular Pin – spend a little money promoting your most popular organic Pins
Don’t limit ad placement – you can tell Pinterest to put your ads in people’s home feeds or in their search results – do both until you know what works
Use SEO – make sure your ad copy (descriptions, hashtags, etc.) also have the right SEO keywords, so they surface in relevant searches
Target your audience – use Pinterest’s audience targeting features to find your ideal customers
You can turn almost any type of Pin into an ad. Static, video, carousel, and collections Pins are all up for promotion. Idea Pins aren’t, yet. But there’s a beta test that allows influencers and sellers to collaborate on shoppable Idea Pins. Just like organic Pins, it pays to mix up the types of ads you place.
3. Join the Verified Merchant Program
The little blue “verified merchant” check, like the one on this Pin from home décor specialists Room & Board, is a sign to shoppers that a seller has been vetted by Pinterest for clear communication and a quality website.