Color choice: Certain colors have a specific impact on your customer’s emotions. For example, blue can stir feelings of trust in your audience, while green speaks to financial stability. Research color psychology to understand which colors represent which feelings, and use the right colors in your visual content.
Font: Your font choice also plays a major role in the effectiveness of your visual content. Fonts should match the message your company and your content wish to send – you wouldn’t expect a company like Rolex to use fun, playful fonts in their visual content, and you wouldn’t expect a Fisher-Price to use serious fonts. Your font choice depends on your company and your audience, so choose carefully.
Visual harmony: Your fonts, colors, photographs, and graphics should all work together harmoniously to create beautiful, creative visual content. Every part of your content should complement the others – not distract from them.
Step 4: Create visual content that appeals to your audience.
The right visual content for your brand finland telegram screening depends entirely on your audience. We can’t tell you exactly what your audience will love, but we can give you a few tips to get started:
Brand your social media pages. Create a consistent look for your visuals across all social media platforms. Use colors, fonts, and images that complement the rest of your profile and boost your brand.
Create images for your target audience. Who is your target customer? What do they like to see in visual content? Channel their interests in your visual content.
Re-purpose evergreen content. Old content that remains relevant can be re-purposed and used as new visual content. Turn your evergreen content into an infographic, eBook, podcast, or video to re-brand it as visual content.