In addition to boosting your SEO efforts, review content can point you toward key features you should highlight throughout your marketing.
For example, take the review below. If phrases like “arch support” and “treadmill” frequently show up in rave reviews for a pair of shoes, it may be worth incorporating those benefits in your marketing for that product, such as showing a person running on a treadmill in a Facebook post or a YouTube ad.
Need more inspiration for how to chile telegram screening promote a particular feature customers love about your products? Our Product Sentiment Analytics tool lets you dig even deeper. In the example below, customers generally speak positively about the product’s material.
By clicking on the word material, you can see the top descriptors associated with that word. This product has a flattering fit and makes people feel great and beau
Use top descriptors to focus on your next product innovation
Reviews can be treasure troves of product feedback. Mine them, and you’ll find ideas to spark your next product enhancement.
Going back to our dog treats example, it looks like some consumers have issues with the color and the powdery texture. Those are two insights you can take back to the product development team to see if version 2.0 of the dog treats can better meet your customers’ needs.