The main trends in SaaS 2023-2024
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SaaS products have seen a rapid surge in usage, requiring SaaS providers to update their existing offerings for mobile compatibility quickly. Looking ahead, SaaS companies should be investing in what is known as ‘mobile-first development,’ meaning that SaaS products are first developed for smartphones and then adapted for PC use afterward. This is a crucial move to keep up with the times; an estimated 3.7 billion people worldwide will be using only smartphones by 2025 to access the web, while only 69 million use PCs.
Though SaaS platforms will still be available on PCs, this mobile-first approach provides SaaS providers an extra boost of opportunities to reach out further in today’s digital world.