At the same time, the logo contains both changing and static elements. For example, the form always remains the same, while the content can change.
Such variations of corporate identity are suitable for designating different areas of the company's activities or product lines.
Generative Identity
This is an infinite number of unique graphic s brazil mobile number list olutions. Special software is needed to create generative visualization.
The system generates graphics depending on the initial data transmitted to the program, such as air temperature, user location or readings from various devices.
The programs create an infinite number of graphic options. Such material is suitable not only for logos, but also for creating abstract illustrations, interactive models and other elements of corporate identity.
Identity of meaning
In this model of corporate identity, the visual component plays a leading role over the text. For example, the essence and message of the brand can be expressed through a series of images.
Meaningful identity creates effective and memorable layouts. However, the disadvantage is that the target audience does not always immediately perceive the meaning embedded in graphic elements.
In order for the consumer to understand the company's message, it is necessary to increase the frequency and duration of interaction with these elements of the corporate identity.
Postmodernism Identity
This is an approach to corporate identity that uses widely known symbols and gives them new meanings. A widely used image is used as a logo or main style-forming element.
A ready-made symbol cannot be registered as the property of a company, but at the same time there is no need to create a new sign with a new meaning.
Combinations of elements of the company's corporate style
Source: shutterstock.com
Without unique identification
If the product itself is unique and easily recognizable, developing a special visual identity may be unnecessary. The logo is used only when it is necessary to indicate the name of the company. In fact, it is simply the name, written in a standard font.
Small corporate identity
Includes a basic set of elements: logo, fonts, color palette and 2-3 layouts (for example, letterhead and business card). The rules for using the visual symbol, font names and color codes are specified in the logo book - a guide to using the logo. Creating a guideline for a small corporate style is optional.
This option is suitable for small startups and personal brands.
Big corporate identity
As the company develops and evolves, the standard elements of a small corporate style may not be enough to design all points of interaction with potential clients. Then either a new style is created from scratch, or the basic set of elements is expanded.
In this case, the visual identity includes all standard elements (logo, font, colors), as well as additional style-forming graphics and basic rules for layout: illustrations, patterns, photo processing style, mascot, modular grid for advertising creatives, corporate standards for the design of social networks, transport, product packaging, retail outlets, clothing, etc.
The number of elements of a large corporate identity depends on the company's area of activity and business tasks (registration in a new social network, participation in exhibitions, creation of product packaging, transition from online to offline, etc.).
All rules for the design of layouts, as well as graphic elements, are described in the corporate style promotion guide (guideline).
Combinations of elements of the company's corporate style
Source: shutterstock.com
Design system
Large companies, where a significant portion of clients interact with websites, services and mobile applications, need a design system. It combines all graphic elements, rules for their application when creating layouts, as well as interface elements and frameworks.
A framework, a concept from the field of web design, is a kind of template of website or application elements that demonstrates design rules and speeds up the web development process.
The design system allows:
coordinate and speed up the work of various departments (for example, programmers and designers);
unify the company's visual style across all customer contact points;
automate the process of creating advertising materials, websites, applications and other interfaces.