Professor Dr. Uwe Hannig, Professor of Information and Performance Management at Ludwigshafen University of Applied Sciences and Director of the Institute for Sales and Marketing Automation (IFSMA), provides an insight into the reasons for this in a Marconomy interview: "The forces of inertia are still extremely strong, and not only in medium-sized B2B companies, despite the constantly declining success of traditional sales via field sales representatives. This situation is downright paradoxical. Most German companies now know that in over 80 percent of companies the purchasing decision process begins with Google and, as a result, 60 percent of B2B purchasing decisions are already made before there is even any contact with sales."
Burying your head in the sand and hoping portugal whatsapp data that things will be different in your own company is therefore naive. The solution: Sales, marketing and support will work together in the future. The axis that connects everything is the customer journey, which the entire lead process is based on.
Identify and qualify more leads: Marketing automation enables companies to better identify potential customers, qualify them faster, and pass them on to sales.
Improved sales coordination: Marketing automation helps companies better coordinate internal team activities. For example, a company can track a single product and its effectiveness by comparing the number of qualified leads to the number of conversions.
More effective campaigns: With marketing automation, companies measure their campaigns and adjust them according to the results.
Reduce costs: The savings are noticeable in several ways. Two of the most important items are the reduced number of employees required and the saved costs for external support.
Tip: If you are looking for the right marketing automation solution for you, the Software Advice web platform offers you good support. The “ Compare Marketing Automation Systems ” overview shows the most important features of the systems. There you will also find numerous white papers and studies on the price and selection criteria. NetPress relies on the solutions from HubSpot and webmecanik.
Conclusion
We have shown the advantages that digital marketing automation offers your company. But be realistic: software cannot turn bad service or a low-quality product into good service or a high-quality product. It also cannot help if you are targeting the wrong market. But marketing automation gives you as a marketer the opportunity to find your contacts specifically and deliver content to them based on their lead behavior. In the best case scenario, you take the purchasing decision away from your potential customers and increase your efficiency.