You've invested the energy to build an SEO campaign for your law firm website . What's working? Now what? For any successful project, you need to know more than just how to do the work. You need to know how to evaluate your progress to find out what's working, what's not, and how to improve your results.
In this chapter, we'll discuss what SEO usa phone list tracking is, what metrics and KPIs are and why they're important, and what tools you can use to track your results and find ways to improve over time.
Main content of this chapter
Learn what SEO tracking is and why it is important to you
Learn what metrics you can use to track your SEO campaigns
Understand what KPIs are and how they use metrics to accurately reflect the success of your SEO campaigns
Understand what tools you can use to track metrics and KPIs
What is SEO Tracking?
Search Engine Optimization (SEO) is a process that, once implemented, can help your law firm website perform better in search engines, which means more people can find you. To be effective, we must monitor it and adjust our strategy over time to ensure you are on the right track.
SEO tracking is a way to evaluate the success of your SEO strategy. You can use two types of measurements for this evaluation. Metrics are measurements of a specific process, such as the number of visitors to your website or the average time a visitor stays on the site. Key performance indicators, or KPIs, are a way to track progress toward business goals.
Indicators measure a specific process.
KPIs assess how these actions and processes work together to drive your company toward a larger goal, such as increasing brand awareness or increasing customer conversions.
While the two are different, both are vital in digital marketing. A KPI is a high-level assessment that relies on metrics, but metrics are more focused on day-to-day work. All KPIs rely on metrics, but not all metrics are KPIs.
It may be a little confusing at first, but once you understand how to use them in your SEO strategy, you’ll be able to see the value they bring to you. Ultimately, you want to gain leads, but in order to get the best results, we need to find the best strategy, which means measuring as we go.
Do I need to track SEO metrics for my law firm website?
The short answer is yes, you should absolutely track your metrics. After all, you are paying for services with your time, money, or both. Let’s make sure you’re getting the most return on those investments. You should evaluate your strategy regularly to determine its effectiveness. If you’ve worked with other SEO agencies in the past, they may not share these metrics with you very often. That’s not a good thing.
When executing an attorney SEO strategy, things can change quickly, and without constant oversight of monitoring metrics, you won’t know where your money is going. We want to know what’s working and what’s not. That way, we can optimize the strategies we apply and avoid wasting time and, more importantly, in some cases, money that could be helping to build your business.
How long does it take to see the results of attorney SEO services?
By this point in the guide, it’s clear to you that SEO is a long-term investment. It’s a marketing strategy that produces results, but it can take months to see the effects.
Think of it this way, pay-per-click ( PPC ) advertising is a one-time purchase, and you pay every time you launch a PPC campaign and someone clicks on that ad. Your attorney SEO campaign is like a compound interest savings account, it takes more time to see results, but the results will continue to improve with continued investment.