A 2019 study by researchers at the Technical University of Denmark suggests that our attention span is shrinking. This is due to the sheer amount of information we are exposed to. However, at the same time, the average length of articles has increased by around 42% between 2014 and 2018, from 800 to 1,151 words.
Conclusion: Articles over 7,000 words get almost 4 times more traffic, and are shared 43% more than medium-length articles (900-1,200 words). On the other hand, short articles (300-900 words) get 21% less traffic and 75% fewer backlinks than medium-length articles (900-1,200 words).
Conclusion: Less than half of articles between 300 and 900 words are shared, while those over 7,000 words are shared at 80%.
Although long-form content is clearly the “winner,” it’s important to understand that longer articles are no guarantee of success, nor will they automatically attract more traffic .
In fact, long-form articles probably mobile phone saudi arabia mobile number directory perform better because they offer users detailed information about the topic, not because they have more words. Keep this in mind when creating your texts. Focus on the key elements of successful content, such as unique and engaging texts, thorough research, and relevant information, rather than simply on length.
This should also be something that matches what your users are searching for. If your audience just wants a short answer to a specific question, a 20-minute read is going to put them off. In these cases, a shorter article may be more beneficial, so make sure you analyze user intent and understand your audience’s needs before you start writing.
With Semrush's SEO Writing Assistant tool , you can identify the ideal length of your content, based on the articles your competitors are ranking for your target keywords.
Headlines
The headline is one of the most important elements of an article, as it acts as a window into the content. Readers use headlines to decide whether they should read the article or not.
There are different approaches you can take, but which ones work best?
Types of headlines
There are several ways to find the right headline for a blog post: you can choose a popular question on the internet or offer a guide that solves a specific problem.