The first part of the marketing plan is the planning, which should include the main characteristics of your business, including the current situation, objectives and strategies to be achieved, main project definitions and necessary efforts. This planning should also include the internal and external factors that can alter the progress of the marketing plan.
One of the analyses to be carried out at this stage is the study of the competition, since analyzing how your competitors are in the market can give you a direction to go, or a differential to attack, if you want to use a “blue ocean strategy”, for example.
Once you have defined your plan, it is time to implement it. If you do indonesia phone number data not have a marketing team working with your company, the best option is to look for an agency that can do this for you. The agency's analysts will know the best strategies to achieve the steps established in the plan and it will certainly be much cheaper than having a team working in your company.
With the steps clearly defined in the plan, it becomes much easier to charge the contracted agency, since you already have a roadmap of where you want to go and put all the steps up for discussion, and the agency can even help you in the elaboration of this plan, since nowadays you should avoid companies that only do this or that, since the ideal is for you to have 360 service, with analysts who will help your company to grow and leave you to worry about what really matters, your company's revenue.