Examples of geo-dependent transactional queries

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By geo-dependency
By geo-dependency

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Most often, people want to order a service or buy a product in a certain city. They are not interested in organizations operating in other areas of the country. This customer need led to the emergence of the concept of "geo-dependence", dividing keywords and phrases into 2 types: geo-independent and geo-dependent.

Geo-dependent

Such search phrases imply the binding of realtor email list a service/product to a specific locality. The name of the city is not always indicated. However, it is already obvious that the person is interested only in local businesses.


dry cleaning of outerwear;

repair of household appliances;

food delivery.

Of course, you won't order food in Nizhny Novgorod if you live in Tula. And you won't take your equipment for repair or your clothes to the dry cleaner either.

This means that these keys will be geo-dependent - tied to your place of residence. It is not difficult for search robots to determine the required city, because they receive this information by the IP address of the device from which you accessed the Internet.

Geo-independent

These keywords are not tied to a specific region. They usually include commercial phrases with a toponym or informational ones.

Let's compare 3 transactional queries:

order a Samsung smartphone in Kirov;

how to replace a video card on a computer;

Ecco summer shoes review.

The first phrase reflects a person's desire to buy a smartphone in a certain city. This means that the search results will not depend on his current location. And the other two keys are generally informational, that is, geo-independent.

Options for checking the geo-dependency of a phrase:

Manual search results analysis (check Google search results in several regions, they will differ when using a geo-dependent keyword).

Collect all the necessary data in the Key Collector (it only displays Yes or No).

Use a convenient service called "Pixel Tools" on the website tools.pixelplus.ru/tools/geo.