How to achieve multiple growth in traffic and sales from your website?

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No segmentation
As is known, traffic can be different. Experienced analysts will confirm: valuable information is obtained not only when viewing average and aggregated data, but also when information is divided into segments. The simplest illustration is the division of visitors into those who visited the site for the first time and those who return ("regulars" can also be grouped by some characteristics).

Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a veterinary email list thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.

And I know that such leaps are always the result of painstaking work in five areas:

Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.

To get this growth, download our step-by-step template for increasing sales from the site:
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Bloggers should be familiar with the situation when, for example, the behavior of RSS readers and social network users differs significantly. It is also useful to look at your own site from different positions/segments - this will help to give the right assessment. By the way, the latest version of Google Analytics allows you to set up additional segments.

The emphasis is placed incorrectly
Web data hides many "surprises". Now web analytics methods allow collecting a huge amount of information about user actions. Including absolutely unnecessary due to the inclusion of such factors as deleting cookies, visiting a web page from different devices, an abundance of methods for collecting and determining information. This is the first problem that affects the accuracy of information (do not rely on it completely, it is better to track trends).

The second problem is that analysts accumulate too many different characteristics, but they do not have time to fully monitor each one. If you have no idea how this or that information will affect your income, it is better to ignore it. It is worth focusing exclusively on indicators that you can control.

Lack of proper attention to the event log
Websites are constantly changing. They are affected by new online and offline campaigns, emails, page improvements, and other elements. But for some reason, most companies do not track these changes and do not correlate them with web analytics results. Of course, recording such adjustments in a web analytics program is a convenient feature, but why not use a wiki along with this and allow each team member to track all the transformations.