What search queries brought the audience

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Online services
There are popular services that can help you find out how much traffic your Internet resource or competitors' sites have. Let's talk about these tools in more detail.

SimilarWeb

SimilarWeb

This is an English-language service that allows you to analyze the traffic of any online platform, including viewing statistics on unique visitors to the site. The data can be filtered by topic, geography, the tool helps identify industry leaders and understand which promotional channels a particular player uses.

To perform an analysis, you need to enter the domain in the search bar. After that, a report will appear with the following indicators:

total number of visitors;

time spent on the site;

number of pages viewed per session (on average);

number of failures;

percentage of visits depending on countries and regions;

sources from which visitors came (contextual advertising, direct visits, organic search results, social networks, affiliate links);

main channels (search, social networks, other web resources);

queries for which the resource appears in searches and advertisements;

interests of users.

SimilarWeb provides comprehensive information about the online platform. The big disadvantage is its high cost: a monthly subscription will cost you $199.

Alexa

Alexa

This service is one of the oldest resources and is the most authoritative source for obtaining statistics on all sites in the world.

Information that can be obtained from reports:

what place the online platform occupies in the international and regional rankings;

how much time (on average) a visitor spent on the site and what is the bounce rate;

what is the age, gender and education of the users;

what is the percentage of visits from users from different countries;


what other sites does the audience visit.

Alexa has a handy feature: you can compare key physical therapist email list site metrics over time. This feature lets you see how the metrics have changed after you've made any adjustments.

This is a paid resource: a month's subscription costs almost $50. You can use a seven-day trial period.

Semrush

Semrush

This is a very serious resource for conducting analytics. However, it can only be used to examine Google search engine data. Unfortunately, it will not help to examine sites aimed at Yandex.

The tool allows you to get a complete picture of the Internet resource. The reports contain the following indicators:

the position of the web site in search results (the number of queries for which the site is included in the TOP-100 of the Google search engine);

number of visitors , including unique ones, per month;

percentage of visits to each page of the site;

traffic cost (this information may be useful when purchasing a domain name from its owner);

information about direct competitors , presented in the form of graphs.

Semrush costs $99 per month, with a free plan that provides a limited number of reports.