Example: Teamwork’s Content Machine

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If you’re struggling to bring enough leads, generate quality leads, or just want a set of fresh ideas to level up your lead generation process, you’re in the right place.

We’ll walk you through 19 real-world lead generation examples so you can start seeing real results.

1. Content Marketing: Meet Leads Where They Are
Content marketing is about delivering resources that meet your potential customers exactly where they need you. We’ve used this strategy at Close for years and have found it to be one of the most effective lead generation strategies.

No, this isn’t just another “start a blog!” suggestion. In fact, successful content marketing isn’t about any specific channel or format—it’s about finding the channel and format your leads use to solve their problems and reach their goals.

From podcasts and whitepapers to social media turkey telegram data marketing and in-depth guides on your website, content marketing maximizes your chances of hitting the right spot with your target audience.

Lead Generation Examples - Content Marketing Example
Teamwork, a project management solution for agencies, is a content marketing powerhouse. Beyond the standard blog content, Teamwork publishes valuable content like this project management guide, original reports, podcasts and webinars under the name Agency Life, virtual summits, and ebooks.

Agency owners and employees are bound to run into one or more of these if their goal is to manage their projects successfully. That’s the web that Teamwork built.