Did you know that Google has human quality evaluators?

[rochon.a1.119]

Do you want to find out?

Keep reading!

With SEO Writing Assistant

Create quality content for Google

See how! →
ADS illustration

They are the “Search Quality Evaluators”, a team prepared to evaluate the quality of websites.

These people are not in charge of determining the rankings of the sites they evaluate, but rather are involved in developing algorithm changes and other Google experiments.

There are teams in each country, because it is very important peru mobile database that they know the language of their area perfectly and that they are able to represent the user experience at a local level.

What interests us about evaluators is that Google provides them with a quality guidelines guide , that is, a document that establishes the criteria for evaluating the quality of websites.

This guide is a 167-page PDF in English and contains the keys to understanding how Google evaluates web pages.

According to Google itself, the guide reflects “what Google thinks searchers want.”


Once again, it is confirmed that the user is the center of everything.

Google's quality guidelines have been around since 2013 and are continually modified to adapt to changing user habits , although Google does not usually make these changes public.

Only three versions have been published so far: in 2015, in July 2018 and the latest, in May 2019.

The guide is the best tool to know what a page needs to have for Google to consider it “quality”.